The Executive is a monthly publication which embodies the science of entrepreneurship. It covers a spectrum of business-related information which spans the gamut of business management, finance and leadership. Articles are primarily written in a self-help fashion so readers can immediately harness these tools and techniques for their businesses. Readers consist of PMEBs from 25 to 50-year-olds.
The Executive was successfully launched by Singapore Media Press in December 2006. The magazine serves as a business guide for entrepreneurs. Its editorial lineup is also driven by success stories, from inspiring businesspeople, ambitious startup companies to high-flying career personalities. Each month the cover story features a prominent entrepreneur from Singapore, such as Mr. Kenny Yap from Qian Hu Enterprise, Ms. Claire Chiang from Banyan Tree, Mr. Dennis Foo from St James Power Station and Mr. Adam Khoo, amongst others. These are extremely successful entrepreneurs with inspirational journeys making them.
From these interviews, readers can understand the struggles behind developing a business and what it takes to make a business successful. Each interview has a wide-ranging scope of discussion whether its business finances or leadership tactics. Every interview piece makes for an engaging read, peppered with exclusive anecdotes and motivating quotes.
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